Populist spree on the way to the campaign

As correctly predicted by the Brazilian media, the International Worker's Day changed the tone of president's Dilma Rousseff speech. She was more aggressive, stating that her government has done a lot in terms of raising the minimum salary and reducing unemployment (which is true -- the problem is that this policy is not sustainable). The president promised the continuity of the raises in salaries together with the state paid pensions, the correction of the income tax table (which, roughly put, means less people will pay taxes) and a 10% increase in the benefits paid by Bolsa Família, the main federal income distribution program.

Analysts heard by Folha de S. Paulo and O Globo saw this speech as a sign of weakness from the president. She had to put a monetary incentive for the voter because she was running short on allies they said. In fact, on the week before the announcement Dilma declared she was going to dispute the reelection with or without the political allies.

Eduardo Campos and Aécio Neves also promised
to raise salaries and expand income distribution

The media also calculated the cost the new measures would have for the next government. O Globo stated the total cost would amount to 9 billion reais, while Valor Econômico stated the government would have to find another 1.3 billion reais to make ends meet. The main point is that the populist announcement put further pressure on the government spending reducing the likelihood of any improvement of the country's rating and debt status for the next government, if Dilma is reelected.

Repercussion

On the following day of the speech, the Workers' Party officially chose Dilma as its candidate, thus putting an end to the rumors of former presidente Lula's return. Both candidates from the opposition parties, Eduardo Campos and Aécio Neves also promised, on their own way, to increase the minimum wage and to keep expanding and increasing the income distribution programs of the government. They also joined forces to file a lawsuit against Dilma, accusing the president of using the public time on the television to anticipate the political campaign.

The movements so far reveal the true intention from all candidates is to assure the sympathy from the core voters (the emerging middle class and the lower income workers) while remaining still to vague to discuss an actual plan for the country. This comes as no surprise to anyone that knows how the Brazilian elections work, but it is still somewhat disappointing as mr. Steinbruch (counselor to the presidency and CEO of the steel industry CSN) well put in his column today in Folha de S. Paulo.

International Worker's Day may change Dilma's tone in pre-campaign

Dilma will address the nation in the
International Worker's Day

It seems the recent bad numbers in the electoral surveys have finally hit the pre-campaign of president Dilma Rousseff.  Yesterday the president already changed the strategy and started attacking her opponents. She said during a speech that she does not believe the country will make a step back (meaning she believes she will be reelected). The tone is expected to be even more direct on her TV speech tomorrow on account of the International Worker's Day. She may address her main opponents Aécio Neves from the social democrat PSDB party and Eduardo Campos from the socialist party PSB stating clearly what her government has conquered to the working class in Brazil.

Today O Estado de S. Paulo published pieces of Dilma's government program draft. The text basically makes a direct reference on the benefits that the Workers' Party (PT) made for the country and tries to frame adversaries proposals as threats for the average Brazilian worker. One example is the adversaries defense of the Central Bank's independency. The text asks: "Independence from whom?", implying that without control the Central Bank would damage the workers income gains. It also refers to the past government of PSDB as a privatist government.

Both strategies proved to work well on the last two campaigns of PT (for Lula's reelection and Dilma's election). The question is if this is going to work again, specially when the government proved to be such a bad manager in the energy sector, and when the gains from the policy of increasing salaries and maintaining jobs are being eroded by an inflationary bubble that threats to damage the purchasing power of the country's lower classes for the years to come.

The attempt to frame adversaries as members of "evil market forces" is also a fallacy easy to deconstruct, because her government poured buckets of money to huge transnational companies using subsidized loans from the national development bank, BNDES.

The change of tone reflects the loss of 6,7 percentual points in Dilma's vote intention, from 43,7% to 37%. The president would be still reelected if the elections were held today, but if the trend keeps going, Dilma may loose.